You are collecting tremendous amounts of customer data every day, but are you seeing the value in it? What should you be looking for in this data? Which data has the highest value? How do you analyze and realize that value?
This webinar series will help you to answer these types of questions by walking you through our three tiered approach to customer analytics, starting with the basics of producing valuable analytic models and building towards a scalable enterprise customer analytics hub that will continue to produce and feed insights back to your entire company.
Thanks to modernizations in cloud technologies like Microsoft Azure, we are now capable of quickly producing valuable analytics that have the potential to make or save your organization millions of dollars in customer acquisition costs and revenue...if you know what to look for.
The first webinar of this series will feature Data Scientist and Author of Practical Business Intelligence, Ahmed Sherif, who will break down the 9 key customer analytic use cases that every organization should be executing. Learn how to equip analysts with the power to discover valuable insights in your stored customer data, insights that could drasitcally affect your marketing effectiveness if executed on properly.
Insights produced by a single analyst or even a team of analysts are only valuable if and when applied. While this is common sense, many organizations fail to realize the value of analyst and data science teams. In the second webinar of this series, Mike Druta, Solutions Engineer, will help you to apply customer insights discovered by your team after webinar 1 to your ongoing business processes by operationalizing these analytics in Power BI using Azure.
Every department in your organization would benefit from access to customer data for governed exploration. This final webinar in this series will help you break down the silos of data by exposing methods for pulling in and blending data sets from internal, external and streaming systems to create a unified customer analytics hub that supports your entire enterprise.
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